Montvale, New Jersey (Jun. 3, 2024) – We are pleased to announce we will showcase our latest addition to our Powders & Cereals portfolio, VitalBlend™ Oat 2540 – a cold-water soluble oat-based creamer unveiling for the first time at IFT First in Chicago between July 14-17, 2024 (booth 4048). In addition, we will also showcase our other expertise in trendy beverages and protein foods, featuring a selection of ingredients to help brands create solutions that balance superior sensory profiles and added nutritional benefits.
Across the globe, health and well-being are in the everyday choices individuals make. But as they juggle work, family, physical exercise, and social life, consumers crave convenient, high-quality solutions that fit their busy schedules. On-the-go, tasty, refreshing, functional drinks have become a hot topic in recent years, with the US market projected to grow at a CAGR of 6.90% from 2024 to 2029.[1]
To help brands tap into consumer needs for solutions that not only quench thirst but also provide multiple health benefits, at IFT First, we will reveal our new VitalBlend™ Oat 2540. This first-of-a-kind creamer offers outstanding cold-water solubility, a smooth texture, and a creamy mouthfeel, making it ideal for various applications.
Visitors to booth 4048 are invited to sample delicious Frappuccino concepts set to become the consumer favorite.
Attendees at the show can learn more about our expertise in formulating next-generation beverage solutions during the talk ‘Enhancing Solubility: Innovative Cold-Water Solutions for Product Development’ hosted by Angela Yin [Account Manager – Balchem Human Nutrition and Health], and Tammy Thompson [Associate Scientist – Balchem Human Nutrition and Health] on Monday, Jul. 15, 11-11:15 a.m. at the Exhibit Hall – Taste of Science (Booth 5212). Our experts will demonstrate the unique performance of our company’s portfolio, navigating factors crucial for enhancing solubility across various applications.
In 2023, protein stood out as the most sought-after nutrient among US consumers, with around 67% of them prioritizing its intake.[2] However, with 33% of global users being concerned about the texture of high-protein snacks,[3] mastering the art of taste and mouthfeel is key.
“People are leading increasingly busy lives while also taking a more proactive approach to their health, driving demand for convenient and nutritious products. But creating foods and beverages that tick all the boxes is easier said than done. With our expertise and cutting-edge technology, we support our customers every step of the way – from ideation through commercialization. As a complete ingredient system supplier, we’re able to meet specific development needs with maximum flexibility, collaborating with our clients to craft tailored solutions while ensuring a reliable supply chain.”
Ria Dake, Senior Business Director, Powders and Cereals, Balchem Human Nutrition and Health
Click the link below for more information about our new cold-water soluble oat-based creamer or to request a meeting with the team at IFT First.
[1] Mordor Intelligence (2024), North America functional beverage market size & share analysis – growth trends & forecasts (2024 – 2029). Available at: https://www.mordorintelligence.com/industry-reports/north-america-functional-beverage-market
[2] Statista (2023), Nutrients consumers try to consume in the United States in 2023. Available at: https://www.statista.com/statistics/1378980/nutrients-consumers-try-to-consume-us/
[3] FMCG Gurus, ‘Consumer Perspectives on Protein Consumption’, 2022
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