Life moves at a
breathless pace.

VitaCholine® supercharges our health to keep us at our best. So, when life accelerates, take it in stride with VitaCholine®.

About Choline

Choline supercharges our health to help us be everything we want to be.

It’s an essential nutrient for our brain, body, and nervous system, promoting memory, mood, muscle control, and many more cellular functions.1,2

Supercharge your day with VitaCholine®.

Nearly 90% of us do not get enough

choline.3

Our bodies can produce choline in limited amounts – but not enough to meet our daily needs. For optimal health, it’s important to supplement our choline intake.1,2,3

~9

/

10

of adults don’t get enough choline in their diet.3

~97

%

of teens (14–18) don’t get enough choline in their diet.3

~96

%

of pregnant women in the United States aren’t consuming enough choline.4

Choline is truly vital for our health.

Your brain and nervous system need a regular supply of choline to regulate memory, mood, muscle control, and a myriad of other key cellular processes. Our bodies produce naturally small amounts of choline, but nowhere near the recommended levels we need for peak performance. To harness our potential and be our best, we need to meet our choline intake requirements.1,2

The Science Behind VitaCholine®

Supercharged choline.

Choline is a naturally occurring, organic, water-soluble nutrient.

Its main role is to control the production of acetylcholine, a neurotransmitter that supports brain and nervous system processes, like learning, memory, and muscle control.1,2,6

Acetylcholine is key to regulating our mood, too – in fact it’s one of the main functions of neurotransmitters.1,2

Choline is also used by our liver, to build essential molecules needed for our cell membranes1,2, and plays a role in cholesterol metabolism.7

Getting enough choline is vital to harness our full potential and nurture our overall wellness.1,2

Advantages
of VitaCholine®.

Five advantages logos

Lifelong Guardian

Choline transforms ordinary into optimized. It helps maintain a healthy life by aiding cognitive processes, gene expression, and organ formation.1,2

Two lines curving around each other, one of the five advantages logos

Catalyst for Passion

Choline transforms potential into performance. The champion of the body-mind connection, it helps the brain power the right muscles, enhancing our endurance and getting us ready for challenge.1,2

Arrows forming a circle, one of the five advantages logos

Metabolic Master

Choline transforms fat into fuel. It supports homocysteine metabolism and creates energy for our life by removing fat from our liver.1,2

Lines forming two people hugging each other, one of the five advantages logos

Mom’s Best Friend

Choline transforms mom’s devotion into development. As it passes from mom to baby, it starts the foundation for strong brain development to get baby ready for toddlerhood and beyond.1,2,10,11

Lines forming a hexagon, one of the five advantages logos

Cellular Powerhouse

Choline transforms substance into structure. It’s an essential component of cell membranes in the brain and the body1,2, providing key building blocks to help keep our cells healthy and strong.

Lines forming a sun, one of the five advantages logos

Cognition Hero

Choline transforms turmoil into tranquility. It is used to make important neurotransmitters that deliver messages throughout the nervous system. It aids DHA delivery and uptake.8,9 From conception onward, it helps the brain give 110%.

Where to Find VitaCholine®

Try Our Featured Partner Products.

Your body can make Choline in small amounts; however, it is not enough for what your body needs, so it must be obtained through diet and supplementation.1,2 Whether you are a busy professional striving for peak productivity or a college athlete aiming for excellence, our partner brands are making sure you get the right amount of the choline through all stages in life.

NutraBio’s Choline Bitartrate

NutraBio’s Choline Bitartrate

Choline plays an important role in cognitive health, brain function, and mental acuity. NutraBio’s Choline Bitartrate is made with VitaCholine® to help individuals perform at their best, whether it’s in the classroom, the office, or on the field.

Nature Made Extra Strength Dosage Choline

Nature Made® Choline

Nature Made® Extra Strength Dosage Choline provides 800 mg of choline per 3 capsules — a dosage clinically studied to support focused attention in young adults.1 Choline helps make the neurotransmitter acetylcholine to support memory, mood, and muscle control.

GHOST LEGEND® pre-workout energy & focus formula

GHOST LEGEND®

GHOST LEGEND® pre-workout energy & focus formula* combines premium pump ingredients and authentic flavor collabs so you feel like a legend whenever you need it most. With 200mg of choline as VitaCholine® choline bitartrate to support brain and muscle health.

NutraBio’s Choline Bitartrate

NutraBio’s Choline Bitartrate

Choline plays an important role in cognitive health, brain function, and mental acuity. NutraBio’s Choline Bitartrate is made with VitaCholine® to help individuals perform at their best, whether it’s in the classroom, the office, or on the field.

Nature Made Extra Strength Dosage Choline

Nature Made® Choline

Nature Made® Extra Strength Dosage Choline provides 800 mg of choline per 3 capsules — a dosage clinically studied to support focused attention in young adults.1 Choline helps make the neurotransmitter acetylcholine to support memory, mood, and muscle control.

GHOST LEGEND® pre-workout energy & focus formula

GHOST LEGEND®

GHOST LEGEND® pre-workout energy & focus formula* combines premium pump ingredients and authentic flavor collabs so you feel like a legend whenever you need it most. With 200mg of choline as VitaCholine® choline bitartrate to support brain and muscle health.

News

Explore our Latest News.

News / 02.14.2024

The most ‘underrated’ nutrient 90% of Americans are lacking—it ‘boosts brain health,’ says dietitian

As a registered dietitian, my clients often ask me what nutrients they should pay attention to in their diet for overall health.

Read more

Blog / 12.22.2023

The Most Important Nutrients for Mental Health

In a world where stress levels are on the rise.

Read more

News / 01.10.2024

How Choline can support mood and brain health

At Balchem, we recognize the critical role of choline in enhancing brain health and mood stability.

Read more

News / 02.14.2024

The most ‘underrated’ nutrient 90% of Americans are lacking—it ‘boosts brain health,’ says dietitian

As a registered dietitian, my clients often ask me what nutrients they should pay attention to in their diet for overall health.

Read more

News / 01.10.2024

How Choline can support mood and brain health

At Balchem, we recognize the critical role of choline in enhancing brain health and mood stability.

Read more

Blog / 12.22.2023

The Most Important Nutrients for Mental Health

In a world where stress levels are on the rise.

Read more

Get in Touch

Supercharge your body and mind.

With a new brand positioning, a refreshed website, and a world-class consumer campaign, Balchem anticipates a significant boost in awareness and enthusiasm for VitaCholine® globally. Let’s make something great together!

»Thank you for placing your trust in us.

“Here at Balchem, our vision is to make the world a healthier place. VitaCholine® represents our commitment to deliver exceptional nutrition and value to customers and consumers alike, helping them live fulfilling and productive lives.”

— Ted Harris, Chairman, President, CEO