TrenDishTM is a curated story told with insights and information backed by consumer research.

TrenDish™ is our proprietary process for delivering innovation. By collaborating with our Strategic Marketing and Science teams, we can help you turn consumer trends and insights into products that delight consumers and promote overall health and well-being.

Insights & Information

Our cross-functional marketing team has expertise in business-to-business and consumer marketing strategies, consumer research, insights and marketing communications. With a diverse mix of experience from different industries and markets, the team assesses the market for opportunities and finds the space where trends, insights and solutions converge.

Inspire & Ideate for Innovation

Our teams create innovation by enabling unique solutions with high-quality ingredients. Acknowledging the ever-changing market and consumer interests, we look for ways to renovate and innovate to help you leverage trends. With continuous internal multifunctional collaboration, we develop product concepts,
formats and formulas that target specific consumer wellness states, psychographics, age demographics and lifestyle mindsets. Our uniquely crafted solutions will enable you to achieve on-trend wellness and sensory targets.

Impact

We offer on-site and virtual TrenDishTM market trend and innovation sessions that use consolidated market data from leading sources, boosted with Balchem primary research. Regular engagement with our marketing professionals to discuss insights and information will help shape your product development, renovation and innovation plans. Our marketing team thrives on sharing information and challenging current ways of thinking to explore new and different possibilities to provide function, nutrition, taste and sensory experiences for consumers.

TrenDish™ by Balchem leverages trends, insights, and research studies to continue expanding capabilities that inspire collaboration.

With continuous internal multi-functional collaboration, we develop product concepts, formats and formulas that target specific consumer wellness states, psychographics, age demographics, and lifestyle mindsets.

We offer on-site and virtual TrenDish™ market trend & innovation sessions that combine consolidated market data from leading sources, boosted with Balchem primary research.

TrenDish by Balchem®

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These statements have not been evaluated by FDA. This product is not intended to diagnose, treat, cure, or prevent any disease.


Ice Cream for Breakfast

Consumers eat both breakfast AND ice cream REGULARLY!

Balchem conducted consumer research on ice cream buying and eating habits and uncovered an opportunity for new positioning! Contact us today to learn more, including tasting some creamy, dreamy concepts and reviewing the corresponding consumer purchase interest and insight data!

Click the link below to see what we found out!

Family Ice Cream

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Solutions Guide

Balchem can help you deliver food, beverages and dietary supplements solutions that meet consumer needs as they look for new ways to live healthier lives. Check out our Solutions Guide!

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Disrupted Consumer

We can help turn consumer trends and insights into winning products that promote health and well-being for the DISRUPTED CONSUMER. See our latest research.

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