Unveiling our Refreshed Brand Image Centered on Powering Performance and Maximizing Health Span

Man Running

Montvale, New Jersey, (9 April, 2024)

We are pleased to announce, our Balchem Human Nutrition and Health (HNH) Team is set to return to Vitafoods Europe from May 14-16, 2024. We will unveil our refreshed brand personality and showcase innovative product concepts, combining our flagship ingredients VitaCholine®, K2VITAL®, Albion® Minerals, and OptiMSM®. Our exhibition booth (F90) will be centered around two key themes “Power your performance” and “Maximize your health span” – setting the stage for a transformative experience, where visitors are invited to explore the intersection between science and wellness.

Following a series of strategic acquisitions, we recognized the need to revisit Balchem’s Human Nutrition and Health brand image to bring together all of our branded ingredients and spotlight the synergies between them. Now, we’re looking forward to finally revealing this new distinctive identity to the market – and Vitafoods Europe is the perfect platform for this. Visitors to the event will be the first to learn more about our redefined approach and our exciting plans to expand the company’s global presence – starting with Europe. Our experts will be on hand to discuss the latest science behind Balchem’s science-backed ingredients portfolio and how we can help manufacturers differentiate their offerings with next-generation concepts that support optimal performance and wellness at all stages of life.

Dominik Mattern, VP Science, Business Development and Marketing Balchem Human Nutrition and Health

Empowering Performance & Optimizing Health Span

Consumers across the world are increasingly adopting more active lifestyles to improve their holistic well-being, with two-thirds reporting that they exercise at least three times a week on average.[1] At Vitafoods Europe, we will highlight the power of nutrients through our cross-portfolio product concepts, developed using our flagship ingredients – VitaCholine®, K2VITAL®, OptiMSM®, and Albion® Minerals.

These new concepts are designed to help manufacturers unlock innovation opportunities across a wide range of health areas including:

  • Energy and Cognition
  • Women’s Health
  • Beauty from Within
  • Endurance and Hydration
  • Protein Plus and Muscle Health

Special Presentations at Vitafoods: Unveiling our Refreshed Brand Image

These solutions are set to pique visitors’ curiosity at Vitafoods Europe where they will be presented as part of the Sports and Active Nutrition Innovation Tour on Tuesday, May 14, from 11 a.m. to 12:30 p.m. (starting from booth R214).

Scientific Affairs & Advocacy (Sr Manager Medical Affairs), Jane Durga, will also deliver a presentation entitled Balchem’s fresh approach to power your performance at the New Ingredients Theatre (F184) on Tuesday, May 14, 12:30-12:55 p.m. Attendees can learn more about how we are redefining and reimagining sports nutrition formulas of tomorrow.

Leaders of the Pack

Visitors to our booth (F90) are also invited to learn more about our TruQ program which was developed to champion:

  • Transparency
  • Authenticity
  • Safety and Efficacy in Bioavailability and Bioactivity

The program aims to set new quality benchmarks in the market, empowering both customers and end users to place their trust in the products they choose. Through this initiative, our company upholds excellence across our multi-branded portfolio, driven by the principle that quality starts with rigorously tested prime raw ingredients.

Contact Us

Click the link below to contact us and find out about our brands or request a meeting with the team at Vitafoods Europe. Stop by booth F90 to discover our refreshed brand image and strategic approach to support optimal performance and wellness.


References

[1] FMCG Gurus, Top Ten Trends, 2021

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