Balchem Partners to Enable Food Innovations that Deliver on Consumer Demand for Children’s Nutrition

emotional-ninja

Balchem will develop concepts for nutritional food, beverage, and dietary supplements promoting cognitive health, wellness, and emotional wellbeing through food that nourishes the mind and the body.

New Hampton, NY, July 27 2021: Balchem Corporation (NASDAQ: BCPC), a leading global ingredient supplier, has entered into an agreement in connection with the best-selling author of the children’s book series Ninja Life Hacks to secure strategic partners for branded food products that promote a healthy emotional and physical relationship with foods. The partnership was brokered by The Brand Liaison as licensing agent for Ninja Life Hacks. The products will range from healthy foods and dietary supplements for cognitive health, to ice creams, and will be developed for specific partners and retailers.

Ninja Life Hacks, the breakout children’s publishing property, is dedicated to empowerment and offers children the skills to cultivate a growth mindset, develop confidence and grit, and they promote emotional intelligence.  In its full first year, parents and children have embraced the self-published book series with almost 1 million books sold and a #1 Best Seller accreditation across nine categories.  Author, Mary Nhin, is a mother of three young boys whose daily encounters with life emotions inspired her to create Ninja Life Hacks.

The three primary areas where Balchem’s food technology will be utilized to bring the Ninja Life Hacks brand to life are: Brain Power, Emotional Well-Being, and Immune Health & Nutrition. Balchem will work with their partners to bring these branded snacks to market. The Ninja Life Hacks characters assist in building avenues for conversation, with the ultimate goal of bringing emotional and physical health discussions to the kitchen, lunchroom, and dinner table.

Author Mary Nhin says, “A healthy relationship with food is key to children’s mental and emotional wellbeing. The combination of Balchem’s unique food technology and featured Ninja Life Hacks characters will help to foster this positive relationship.”

“Together we will take the science of nutrition and make it understandable for kids and their parents through the Ninja Life Hacks characters,” said Shitij Chabba, Vice President Minerals & Nutrients and Global Marketing, Balchem Human Nutrition & Health. “Our partners innovating in kid-focused products can leverage our collaboration and science-backed ingredients to create products that resonate with parents looking to nourish and delight their kids every day.”

About Balchem Corporation

Balchem Corporation develops, manufactures, and markets specialty ingredients that improve and enhance the health and well-being of life on the planet, providing state-of-the-art solutions and the finest quality products for a range of industries worldwide. The company reports three business segments: Human Nutrition & Health; Animal Nutrition & Health; and Specialty Products. The Human Nutrition & Health segment delivers customized food and beverage ingredient systems, as well as key nutrients into a variety of applications across the food, supplement and pharmaceutical industries. The Animal Nutrition & Health segment manufactures and supplies products to numerous animal health markets. Through Specialty Products, Balchem provides specialty-packaged chemicals for use in healthcare and other industries, and also provides chelated minerals to the micronutrient agricultural market.

Balchem Media Contact:               Tracy Snider, HNH Communications Director

                                                            Telephone: 314-704-0553

                                                            Email: tsnider@balchem.com

About Ninja Life Hacks

Ninja Life Hacks is the popular children’s book series with one mission: to help parents, educators, and children with the resources to cultivate a growth mindset, develop confidence and grit, and promote emotional intelligence. We think parents and teachers are heroes, and we want to help in any way possible.

In its full first year, parents and children have embraced the Ninja Life Hacks book series and the 60+ Ninja characters leading to over 10,000 5-star Amazon reviews, almost 1 million books sold and a #1 Best Seller accreditation across nine categories.

Author, Mary Nhin, is a mother of three young boys whose daily encounters with life emotions inspired her to create Ninja Life Hacks.

About The Brand Liaison

Representing both brand owners and licensees, The Brand Liaison has built a reputation as a leading licensing agency with the ability to successfully create new revenue streams through licensing, collaborations and strategic retail partnerships.  For brand owners as the licensor, our goal is to commercialize opportunities that will extend our clients’ brands into cohesive product categories to maximize their licensing potential.  For manufacturers as the licensee, we assist in acquiring the right brand, for the right product for each intended channel of distribution.  In each case, we work closely with our clients to ensure that our brand extension activities compliment their strategic goals and objectives, and create long term success.  http://thebrandliaison.com

Contact: Laurie Smith, laurie@thebrandliaison.com, 516-857-3115