TRAACS®
Leaders of the Pack
Representing pinnacle quality, TRAACS® – The Real Amino Acid Chelate System – signifies our commitment to fully reacted, supreme chelated minerals.
Leaders in the Pack Chelated Minerals – Nature’s Way
In the vast landscape of supplements, many products make unfounded promises. Since our introduction, we’ve set the gold standard with over two decades of chelate precision and consistent quality. We were pioneers – the first to showcase proof of chelation – and our total mineral portfolio, is supported by over 160 publications, and close to 80 human studies.
Innovations like mixed amino acid and nanoparticle-free chelates further highlight our industry leadership. We’re dedicated to cutting through the noise, offering essential minerals in a premium, trustworthy form.
The Real Amino Acid Chelate System
Prime Ingredients
TRAACS® quality starts with prime raw ingredients, rigorously tested for contaminants and nutritional value.
Exceptional Chelates
Albion® chelates form robust bonds with carefully chosen ligand molecules, rendering our unique nutritional attributes.
Proven Quality
As the pioneer who set the industry standard for proving chelation back in 2003, Albion® is the brand with the longest history of analytical data which ensures unique accuracy.
To validate the structure of chelated minerals, Albion® uses cutting-edge
technologies.
Legacy of Ingenuity
Innovations and over 100 scientific publications covering just the science around our chelated minerals demonstrates our position as a thought-leader in our industry.
TRAACS®: Albion’s® Mark of Distinction
Co-brand with TRAACS® alongside the Albion® brand for instant trust and quality, backed by 70 years of expertise. Available for 20+ products. Branded ingredients can help manufacturers foster a reputation for trust and transparency.
Here’s what supplement users are saying:4
01
57%
“Supplements made with branded ingredients work better than those made with generic ingredients.”
02
63%
“I am willing to pay a higher price when it comes to supplements with branded ingredients.”
03
70%
“I feel more confident using supplements made with branded ingredients.”
04
63%
“Supplements made with branded ingredients can cost more because they are more effective and offer better quality.”
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