Bone and Joint Health.
Unlock the potential with our comprehensive solutions for bone and joint health. Maintaining healthy joints and bones can impact overall health and well-being.
It’s not just the older generation who care about this. A growing number of young adults are taking a proactive approach to maintain mobility as they age too.
This evolving category presents an exciting opportunity for brands to develop mobility solutions tailored for every age group.
An opportunity exists to target the Growing consumer base of active adults.1
- Consumers are living longer and staying active.
- Younger generations are focusing on preventative health with rising healthcare costs.
- Unexpected injuries and sedentary lifestyle now contributing to increase in supplement usage.
- Clean label products that are organic, natural, and sustainable are priorities.
- Age demographic shift demands innovation beyond conventional supplements with clear messaging supported by science.
Key Ingredients for Healthy Bones and Joints
Vitamin K2
MSM
Equally important, sulfur, also known as methylsulfonylmethane (MSM), is another ingredient often overlooked in this space. As a source of sulfur, MSM serves as a key component in the building blocks of joints and connective tissues.7
Vital Trio
For the ultimate bone health solution, magnesium, vitamin D3 and vitamin K2 are a vital trio. Why? Magnesium unlocks the full potential of vitamin D3,8 which helps absorb calcium and synthesize vitamin K-dependent proteins, while vitamin K2 activates these proteins to deposit calcium into the bones.3,8
