Albion® Minerals
The Original
Since 1956

Albion® Minerals has helped define chelated mineral nutrition since 1956 , bringing decades of
scientific validation, quality, and category leadership to the industry.

Explore The Original Story

Explore the Story Behind The Original.

For nearly seven decades, Albion^® Minerals has helped advance chelated mineral nutrition through scientific curiosity, rigorous validation, and a commitment to quality.

Explore why today’s formulators, researchers, and brand teams continue to build on Albion^® Minerals’ foundation. Albion^® Minerals’ leadership is reflected in decades of scientific, regulatory, and industry milestones that advanced mineral chelation.

Pioneered the chelation technology.

Earned FDA acceptance, opening doors in the U.S. market.

Introduced the TRAACS validation process, the industry standard for successful chelation.

Achieved EFSA approval for chelated minerals, unlocking the European market.

Recognized by WHO for iron bisglycinate’s superior absorption.

1966

1970s

2004

2006

Stephen Ashmead, Sr Fellow for Chelates R&D at Balchem Corp for the original campaign

Founders in Fact, Not in Fiction.

“Albion^® pioneered amino acid chelates — long before they became the industry standard. My grandfather Harvey Ashmead transformed nature’s concept into validated science. With proven absorption and real bioavailability. We are the original. And still the leader.”

— Stephen Ashmead, Sr Fellow for Chelates Research and Development (R&D) at Balchem^® Corporation. – and grandson of the original Albion Minerals founder, Harvey H. Ashmead

Oliver Reimann for the original campaign

Pioneers Shape the Future, While Others Follow Footprints.

“Pioneers like Albion^® Minerals don’t wait for permission. We pushed the science forward — earning global trust for bisglycinate minerals. Our leadership opened doors so others could walk through. Because true leadership earns trust, not just title.”

— Oliver Riemann, Sr Marketing and Business Development Manager at Balchem Human Nutrition and Health

Recognized Beyond the Industry.

Albion Minerals’ credibility is grounded in discovery, validation, and continued research. Since helping pioneer mineral chelation, Albion has contributed to scientific literature that supports broader understanding of chelated mineral nutrition worldwide.

“Humanity will profit everywhere from the research by Albion Laboratories”

— United Nations FAO, 1977

Image of Eric Ciappio for the original campaign

We Write Science, Others Quote it.

“More studies. More citations. More credibility. Albion’s amino acid chelates are the most researched in the market. Peer-reviewed. Clinically backed. Globally trusted. We don’t follow the science — we lead with it.”

— Eric Ciappio, PhD, RD, Senior Manager of Nutrition Science at Balchem Corporation

+100

Scientific publications focused on chelated minerals

39

Publications on
zinc bisglycinate chelate

64

Publications on iron bisglycinate chelate
(36 human)

Why Albion® The Original?

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Scientific Leadership

Backed by more than 160 scientific publications, Albion^® Minerals helps advance understanding of chelated and specialty mineral nutrition through decades of research.

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Quality Validation

Trusted as the pioneer of chelated minerals, the TRAACS^® seal helps validate fully reacted chelated minerals through established quality standards.

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Efficacy & Wellbeing

Albion^® chelated minerals are designed to support bioavailability absorption, and tolerability in finished formulations.

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Nature’s Way

Chelation reflects a naturally occurring mineral-binding concept and helps inform Albion^® Minerals’ approach to essential mineral delivery.

Explore the Albion® The Original Ingredient Portfolio

See how Albion^® Minerals’ science, validation, and quality standards connect to a portfolio of branded ingredient solutions and supporting technologies.

TRAACS™

TRAACS®

Meta Mag®

Creatine MagnaPower®

Ferrochel®

Calci-K®

Albion® Minerals

Stay Ahead with the Experts.

Meet the Albion® Minerals experts helping carry forward the science, quality, and category leadership behind The Original.

Celina Twitchell, Developmental Engineer R&D at Balchem Corp.

Innovators Set the Bar, Imitators Try to Reach it.

“TRAACS^® is real chelation; structurally validated and analytically confirmed.”

“Developed by Albion, it remains the industry’s gold standard. Not assumed. Not guessed. Proven — by method, by data, by design. And regulators recognize the difference.”

— Celina Twitchell, Developmental Engineer R&D at Balchem Corp

Learn more about TRAACS®

Rob Tomeo, Sr. Market Research Manager at Balchem Corp.

Catch the Wave.

“The magnesium boom may be making headlines, but lasting success is built on a stronger foundation.”

“With Albion^® The Original, brands benefit from decades of chelated mineral expertise, trusted science, lasting impact, and the confidence to lead rather than follow.”

— Rob Tomeo, Sr. Market Research Manager at Balchem Corp.

Learn more about Meta Mag®

Theresa Seaquist, Sr Account Manager at Balchem Corp and 7x IRONMAN Finisher

Performance Unlocked. Powered by Albion.

“I know what it takes to perform. Winning isn’t luck. It’s built from the inside out. Athletes push their bodies harder, which means nutrients have to deliver more: more energy, more recovery, more resilience.”

“Albion fuels your product with chelated minerals, shown to be up to 5x better absorbed and gentle to the stomach — backed by science, not hype. Because behind every strong finish is a strong foundation.”

— Theresa Seaquist, Sr Account Manager at Balchem Corp and 7x IRONMAN Finisher

Connect With Our Experts

Ready to build with The Original? Connect with the Albion^® Minerals team to discuss formulation goals, ingredient selection, scientific resources, and technical questions.

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