TrenDish™
Capturing consumer interest through insights and trends.
TrenDish™ is a curated story told with insights and information backed by consumer research. Our aim is to contribute to shaping your development, renovation and innovation plans.
We can help you turn consumer trends and insights into products that delight consumers and promote overall health and well-being.
Ice Cream and Variegate Flights
Embark on a sensational journey with TrenDish™ Ice Cream & Variegate Flights, carefully crafted to ignite your taste buds and inspire creativity.
These remarkable flavors are not limited to ice cream alone; they can easily be used to elevate frozen desserts, baked goods, and various food or beverage products.
Bakery Concepts
Transform any bakery item into a unique work of art and flavor! TrenDish™ Bakery Concepts bring baked goods to life!
We’ve brought consumer trends to life by combining unique flavors, sweet memories, and versatility to create these tasty bakery concepts!
Click the link below to check out this year’s exciting bakery concepts.
Insights and Information
Our cross-functional insights team has expertise in business-to-business and consumer marketing strategies, consumer research, trends and marketing communications.
With a diverse mix of experience from different industries and markets, the team assesses the market for opportunities and finds the space where trends, insights and solutions converge.
Inspire and Ideate for Innovation
Our teams create innovation by enabling unique solutions with high-quality ingredients. Acknowledging the ever-changing market and consumer interests, we look for ways to renovate and innovate to help you leverage trends.
With continuous internal multifunctional collaboration, we develop product concepts, formats and formulas that target specific consumer wellness states, psychographics, age demographics and lifestyle mindsets. Our uniquely crafted solutions will enable you to achieve on-trend wellness and sensory targets.
Impact
We offer on-site and virtual TrenDish™ market trend sessions that use consolidated market data from leading sources, often boosted with Balchem primary research. Regular engagement with our marketing professionals to discuss insights and information will help shape your product development, renovation and innovation plans.
Our marketing team thrives on sharing information and challenging current ways of thinking to explore new and different possibilities to provide function, nutrition, taste and sensory experiences for consumers.