Vital Trio
The must-have formula for winning Brands in 2024.
We’re taking the “perfect pair” to the next level with the Vital Trio. This highly bioavailable formula works to ignite and deliver key health benefits that currently lead the pack in the world of supplements and foods. These top-performing ingredients deliver, surpassing other VMS ingredient categories in 2023 and are projected to continue growing in 2024.
Let’s redefine excellence together. Elevate your brands “inner circle” with the Vital Trio.
The Powerful Trio for Essential Health Supplements
Immunity, Heart Health and Bone Health.
The Vital Trio 3 in 1 formula features top selling supplements:
- Chelated Magnesium Bisglycinate
- Vitamin K2
- Vitamin D3
Unlock the Power of Three Ingredients
Transforming Global Health Trends
The relationship among calcium, magnesium, vitamin D3 and vitamin K2 is crucial. Vitamin D3 helps absorb calcium and synthesize vitamin K dependent proteins, while vitamin K2 activates these proteins to direct calcium into the bones. Magnesium plays a pivotal role in enabling this interaction making D3, K2 and magnesium a Vital Trio.
The Data Behind the Most Wanted Supplements
Consumer Preferences Unveil Top-Performing Ingredients
In December 2023, there were remarkable +26.6% increase in sales for vitamin K2 along with +32% rise in physical volume sold year over year*. Positive growth was also seen in Amazon US sales for magnesium, K2 products and K2 + D3 products.
Products containing vitamin K2 experienced robust month-over-month sales growth on Amazon. From May to January 2024 sales surged by an impressive +56.5%**. Additionally, magnesium saw a growth of over 25% in 2023 and is expected to continue its upward trend.
Vital Trio Consumer Study Reveals Outstanding Results
Vital Trio delivers strong scores across key metrics.
Of note, 79% of the sample indicated they were interested in purchasing the product.1 For virtually all measures, the Vital Trio concept matched when compared to top selling brands with established consumer equity in the market. This is noteworthy given that Vital Trio is a new brand name. Vital Trio delivered a significantly higher score on being unique versus a top selling D3 + Magnesium Citrate brand.
Clinical Effectiveness Over Clean Ingredients
A shift from natural or clean wellness products to those with clinically proven ingredients.
Top consultancy firm McKinsey recently advised companies can boost the credibility of their products by using clinically tested ingredients, running third-party research studies on their products, securing recommendations from healthcare providers and scientists, and building a medical board that weighs in on product development.2,3
When you choose Balchem, you’re choosing ingredients backed by extensive scientific research, referencing over a dozen publications and studies for K2VITAL™ or Albion® Magnesium Bisglycinate. Our scientific advisory board brings together top-class scientists with the highest reputation, making Balchem a true thought leader in modern human nutrition.
With Balchem’s ingredients, you have the resources to meet these market trends and realize your business’s growth ambitions, capitalizing on the high demand of ingredients like vitamin K2 and magnesium.
Designed to promote overall health and well-being
- Vitamin D contributes to the normal function of the immune system
- Vitamin D, K and Magnesium contribute to the maintenance of normal bones
- Vitamin D contributes to normal blood calcium levels
- Magnesium contributes to normal muscle function including heart muscle
- Highly bioavailable
- Highly absorbable
- Gentle on the stomach
