True Quality
Look Beyond the Label
We aim to lead the True Quality revolution for transparency and excellence.
Our commitment to delivering products that meet label claims and provide health benefits drives us. We’ve enhanced our testing and quality control processes and decided to partner with a third-party lab for a testing program, so K2VITAL™ is at the forefront of Vitamin K2 quality. Join us in making a positive impact with pure, effective, reliable products.
Does Your Vitamin K2 Measure up to True Quality?
Discovering Gaps in Dietary Supplements: Brand vs. Reality
With K2VITAL™, we’ve dedicated ourselves to improving the quality of Vitamin K2 products through rigorous testing and innovation. Over several years, we have tested more than 400 products. We published the first K2 market report in 2019, and the results have been eye-opening.
Ever since, we have frequently discovered that products fail to meet their label claims.
What Lies Beneath the Surface
From vitamins to minerals, dietary supplements are pivotal in the modern wellness space. But a troubling trend has cast a shadow, as more products race to market: products that fall short of their label claims.
This isn’t just a hiccup; it’s a deep-rooted issue in the Vitamin K2 market.
Going Beyond the Surface
What’s behind the misrepresentation of dietary supplements?
- Regulatory gaps
- Lack of standardized testing
- Inconsistent quality control practices
Together, these mean that many health products are leaving consumers confused instead of confident.
Measure Your Vitamin K2 with True Quality
01
Quality, Purity, and Stability
Three Pillars for Excellence
Quality, purity, and stability are the foundation of a good dietary supplement, but many of the vitamin K2 supplements sold online just don’t make the cut.
02
Vulnerability of Vitamin K2
The Impact of Formulation
K2’s power depends on its stability, especially when mingling with other nutrients and minerals. K2VITAL™ DELTA is crafted with double encapsulation and engineered to withstand harsh environments. Many other vitamins lack our powerful shield, which means they crumble when their claims are put to the test, unable to deliver on their promise of vitamin K2 content.
03
The Isomer Imbalance
A Hidden Obstacle to Bioactivity
Many online retailer products lack bioactivity, due to their high cis isomer content – trans isomers are efficient and more stable. This disparity between what the label says, and what the product does, can leave consumers disappointed with the results.
04
Shedding Light on the Truth
In-depth Testing and Findings
To better understand the supplement landscape, we extensively examined 38 vitamin K2 products for MK-7 content and isomeric purity that are currently available through online retailers. With a meticulous testing process conducted by a reputable third-party laboratory, what we found was startling: <65% of these products didn’t live up to claims printed on their label. We need to do better and do it right.
Time to Embrace Transparency and Accountability
We can rebuild the reputation of the dietary supplements industry if we make an industry-wide change.
Here’s our proposal for manufacturers and consumers alike:
We’re asking manufacturers to:
- prioritize transparency
- uphold accurate labeling
- embrace rigorous testing protocols
We’re asking consumers to:
- Research brands before buying
- Hold brands accountable
- See the benefits these products produce
If we can do this together, we’re creating a future where what people see on the label is really what they get.
K2VITAL™
Our ingredient has been rigorously tested in +400 stability tests and is proven to be of high quality and isomeric purity— vitamin K2 MK-7 typically 99.7% all-trans.
At Balchem, we set industry standards and making, safe, quality products and delivering services and value to shape an honest industry’s future.
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