Supercharge your
Body and Mind with
VitaCholine®

Where to find

Life moves at a breathless pace.

VitaCholine® supercharges our health to keep
us at our best. So, when life accelerates, take
it in stride with VitaCholine®.

Six New York Jets football players in various positions

Proud partner of the New York Jets.

VitaCholine® has kicked off a dynamic multi-year partnership with the New York Jets, one of the National Football League’s prominent teams based in the bustling New York metropolitan area. This collaboration introduces VitaCholine® as the presenting partner of the Jets, paving the way for unprecedented visibility of how choline supercharges both body and mind.

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About Choline

Choline supercharges our health to help us be everything we want to be.

It’s an essential nutrient for our brain, body, and nervous system, promoting memory, mood, muscle control, and many more cellular functions.1,2

Supercharge your day with VitaCholine®.

Supercharge Your Mind

Stay sharp. Stay focused. Stay on top of your game, wherever you are.

Supercharge Your Body

React, refuel and be ready for anything. Fine tune your body and mind for next-level performance.

Supercharge Your Life

Remain vital and vibrant, with optimized cell function to last a lifetime.

Nearly 90% of us do not get enough choline.3

Our bodies can produce choline in limited amounts – but not enough to meet our daily needs. For optimal health, it’s important to supplement our choline intake.1,2,3

Woman holding a white and red popsicle
~97%
of teens (14–18) don’t get enough choline in their diet.3
Man wading in the ocean
~9/10
of adults don’t get enough choline in their diet.3
Woman in white holding her pregnant belly
~96%
of pregnant women in the United States aren’t consuming enough choline.4

Choline is truly vital for our health.

550 mg
100% Daily Value

Your brain and nervous system need a regular supply of choline to regulate memory, mood, muscle control, and a myriad of other key cellular processes. Our bodies produce naturally small amounts of choline, but nowhere near the recommended levels we need for peak performance. To harness our potential and be our best, we need to meet our choline intake requirements.1,2

Why VitaCholine®

So we made VitaCholine®. Scientifically optimized to supercharge body and mind.

01

Safety

Wherever possible, Balchem uses natural sources in our production. This helps ensure that our choline products exhibit isomeric equivalence to sources found in nature. For example, we only use natural L(+) tartaric acid in our choline bitartrate to optimize safety and quality.

02

Quality

As the leading choline supplier into infant formula, we undergo some of the most rigorous industry auditing practices in our industry. Balchem products are made in Italy and the United States, allowing us to provide supply chain security and flexibility in product offerings.

03

Research

Balchem partners with leading institutions to advance choline research and was the choline source in numerous clinical trials with demonstrated benefits to both cognitive and metabolic health.

04

Award Winner

Recipient, 2022 NutraIngredients Ingredient of the Year, Cognition “VitaCholine is a well-known, established and successful product. Our judges commended Balchem’s focus on prenatal and early brain development as a fresh approach to cognitive and brain health.”5

woman holding her hands around her eye

The Science Behind VitaCholine®

Supercharged choline.

Choline is a naturally occurring, organic, water-soluble nutrient.

Its main role is to control the production of acetylcholine, a neurotransmitter that supports brain and nervous system processes, like learning, memory, and muscle control.1,2,6

Acetylcholine is key to regulating our mood, too – in fact it’s one of the main functions of neurotransmitters.1,2

Choline is also used by our liver, to build essential molecules needed for our cell membranes,1,2 and plays a role in cholesterol metabolism.7

Getting enough choline is vital to harness our full potential and nurture our overall wellness.1,2

Advantages
of VitaCholine®.

Five advantages logos

Lifelong Guardian

Choline transforms ordinary into optimized. It helps maintain a healthy life by aiding cognitive processes, gene expression, and organ formation.1,2

Catalyst for Passion

Choline transforms potential into performance. The champion of the body-mind connection, it helps the brain power the right muscles, enhancing our endurance and getting us ready for challenge.1,2

Metabolic Master

Choline transforms fat into fuel. It supports homocysteine metabolism and creates energy for our life by removing fat from our liver.1,2

Mom’s Best Friend

Choline transforms mom’s devotion into development. As it passes from mom to baby, it starts the foundation for strong brain development to get baby ready for toddlerhood and beyond.1,2,10,11

Cellular Powerhouse

Choline transforms substance into structure. It’s an essential component of cell membranes in the brain and the body1,2, providing key building blocks to help keep our cells healthy and strong.

Cognition Hero

Choline transforms turmoil into tranquility. It is used to make important neurotransmitters that deliver messages throughout the nervous system. It aids DHA delivery and uptake.8,9 From conception onward, it helps the brain give 110%.

Where to find VitaCholine®

Try Our Featured Partner Products.

Your body can make Choline in small amounts; however, it is not enough for what your body needs, so it must be obtained through diet and supplementation.1,2 Whether you are a busy professional striving for peak productivity or a college athlete aiming for excellence, our partner brands are making sure you get the right amount of the right choline through all stages in life.

Look for products with the VitaCholine® logo.

NutraBio’s Choline Bitartrate

Choline plays an important role in cognitive health, brain function, and mental acuity. NutraBio’s Choline Bitartrate is made with VitaCholine® to help individuals perform at their best, whether it’s in the classroom, the office, or on the field.

Nature Made® Choline

Nature Made® Extra Strength Dosage Choline provides 800 mg of choline per 3 capsules — a dosage clinically studied to support focused attention in young adults.1 Choline helps make the neurotransmitter acetylcholine to support memory, mood, and muscle control.

GHOST LEGEND®

GHOST LEGEND® pre-workout energy & focus formula* combines premium pump ingredients and authentic flavor collabs so you feel like a legend whenever you need it most. With 1,000 mg of VitaCholine® for 400 mg elemental choline per serving to support brain and muscle health.

Get in Touch

Supercharge your body and mind.

With a new brand positioning, a refreshed website, and a world-class consumer campaign, Balchem anticipates a significant boost in awareness and enthusiasm for VitaCholine® globally. Let’s make something great together!

Get in touch

Would you like to know more about VitaCholine®?

Reach out to us today.

Balchem Chairman, President, and Chief Executive Officer Ted Harris

»Thank you for placing your trust in us.

“Here at Balchem, our vision is to make the world a healthier place. VitaCholine® represents our commitment to deliver exceptional nutrition and value to customers and consumers alike, helping them live fulfilling and productive lives.”

— Ted Harris, Chairman, President, CEO

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