
Brain Health.
Enhancing Cognitive Function
Your brain is the control center for your thoughts, memories, movement and emotions. That’s why maintaining good brain nutrition is essential across your lifespan. Young adults, in particular, are actively seeking better solutions to improve cognitive health.
Crucial Nutrients for Brain Health.
Unlocking your brain’s full potential requires the right nutrients. Explore the essential minerals and nutrients that support cognitive function.

Memory

Mood

Fatigue

Choline
Supercharge Your Body and Mind
Choline is an essential nutrient that supports our memory, mood, muscle control, and various bodily functions, playing a vital role in the well-being of the brain and nervous system.2
- Choline is an essential nutrient for brain structure, function, and health
- Helps support the production of important neurotransmitters like acetylcholine
- Essential for nervous system control and transmitting messages from the brain to muscles
- Supports healthy memory, mood and muscle control
- Choline is the champion of the body-mind connection, helping the brain power the right muscles to support performance
Choline


Iron
Oxygen Delivery for Peak Performance
Iron is a mineral that helps transport oxygen throughout the body, including the brain.6 Iron is vital for cognitive function and physical endurance, which:
- Supports cognitive function, normal attention, and healthy memory
- Helps transport oxygen to working muscles, supporting physical performance
Iron

Zinc
Supporting Mental Acuity
Zinc contributes to overall cognitive well-being:
- Contributes to normal cognitive function
Zinc

Consumer Research Driving Innovation.
Research shows claims focused on mental well-being and relaxation pop among those aged 18-34, while improving mental clarity and memory claims resonate more among consumers 35+1.
Brands therefore have a prime opportunity to shake up the market with innovative solutions that support brain performance.