August 12, 2025

OptiMSM® Co-Branding Boosts Trust & Shelf Appeal

Learn why consumers are 2 to 3 times more likely to choose products featuring the OptiMSM® logo.

We asked. They answered.

To better understand what influences supplement purchases, we conducted two national consumer research studies with an independent consumer research institute:

The first focused on joint health supplements, surveying over 400 U.S. adults aged 25+.
The second explored hair, skin, and nails supplements, gathering insights from 600 U.S. women in the same age group.

Make it Count with OptiMSM^®

Products featuring the OptiMSM® logo were significantly more likely to be chosen, trusted, and perceived as higher quality—across both categories.

Joint Health (400+ U.S. adults, 25+)

Consumers are 2 times more likely to buy the co-branded product.

HNH OptiMSM Co Branding Consumer Research Joint Health Results 2025 06 17

Conclusions

Consumers said it looked more trustworthy, appeared higher in quality, and was perceived as more effective
The OptiMSM^® label gave them peace of mind

Hair, Skin & Nails (600+ U.S. women, 25+)

Consumers are 3 times more likely to buy the co-branded product.

HNH OptiMSM Co Branding Consumer Research Hair Skin Nails Results 2025 06 17

Conclusions

It was percieved as premium and worth more
The OptiMSM^® name made it easier to research and trust

Building Trust and Preference: What Real Consumers are Saying

“It gives me more confidence in the product.”

“Looks more like a premium product.”

“It gives me peace of mind.”

“Sounds better than plain MSM.”

“Looks like it had better ingredients.”

“Looks like it gives more for your money.”

“It looks appealing and trustworthy.”

“I’d likely choose it just because of the OptiMSM on the front label.”

“Having the official name will make the ingredient easier to research on my own.”

Your Label is your First Impression

The Problem

In today’s crowded supplement market, blending in means being ignored.
Without a recognizable, trusted ingredient brand, your product risks being overlooked.

The Agitation

Consumers are overwhelmed with options.
They crave clarity, credibility, and confidence—fast.
If your label doesn’t instantly communicate trust and quality, they’ll move on.

The Solution: Add the OptiMSM® Advantage

2x more likely to be chosen by general consumers.
3x more likely to be preferred by women.
Helps build trust, perceived quality and effectiveness.

Why Brands Choose OptiMSM® – Make your Product the Obvious Choice

Every bottle with the OptiMSM^® logo tells a story of trust, transparency, and scientifically-backed results. Let your customers see the difference—and feel it.

OptiMSM®