November 7, 2025

Put the Power of K2VITAL™ on Your Label with Co-Branding

Learn why a growing list of manufacturers are putting K2VITAL™ front and center on their products.

Why Co-Brand with K2VITAL™?

Because What’s Inside and Outside Matters

Today’s consumers are more informed, more selective, and more brand-conscious than ever. They want transparency, science-backed ingredients, and packaging that reflects quality. That’s where K2VITAL™ comes in.

K2VITAL™ is the purest and most stable vitamin K2 MK-7 on the market, backed by science, trusted by manufacturers, and preferred by consumers.

6 Reasons to Co-Brand with K2VITAL™

Branded Ingredients Build Trust

70% of supplement users say they feel more confident using products with branded ingredients. 63% are willing to pay more for them.¹

Consumers Prefer the K2VITAL™ Logo

In three independent U.S. surveys, K2VITAL™ outperformed other K2 brands in logo appeal and purchase intent.²

Dress to Impress

Our green K2VITAL™ logo scored highest in consumer preference tests. It is bold, modern, and signals health and vitality.

True Transparency

Every co-branded product comes with batch-specific supply statements, verified by our team, so you and your customers know exactly what is inside.

Marketing Support That Moves the Needle

Gain access to our co-branding toolbox: visuals, videos, POS materials, and ready-to-use claims that resonate with consumers.

A 3-Stage Partner Program

From product opportunity assessments to formulation support and ongoing marketing updates, we are with you every step of the way.

What the Research Shows

77% of consumers preferred packaging that said “with microencapsulated vitamin K2.”³

92.6% preferred packaging with the “all-trans” seal.⁴

Consumers associate K2VITAL™ with trust, quality, and effectiveness—and they are more likely to buy when they see our name.

92.6% of US consumers we asked preferred packaging with the “all-trans“ seal

Your Product, Elevated

When you co-brand with K2VITAL™, you are not just adding a logo, you are adding credibility, science, and a story your customers can believe in.

Building Trust and Preference: What Real Consumers are Saying

“Plain and simple, yet eye catching. Plus, bold and good color.”

“It’s bright and gives off very fresh vibes. The bold letters help read it easily as well.”

“Most attractive logo by far and promotes a nice lifestyle look.”

“It looks like a trustworthy up-to-date company.”

“I was drawn to this logo because the word vital. I equate the word ‘vital’ with life and wellness.”

“I identify the block print with modern sensibility, the green with health.”

Why Brands Choose K2VITAL™ – Make your Products Stand Out

Every bottle or packaging with the K2VITAL™ logo tells a story of trust, transparency, and scientifically-backed results. Let your customers see the difference—and feel it.

K2VITAL™

https://balchem.com/wp-content/uploads/2024/10/output-onlinepngtools-1.png

Ingredient Transparency

Twice a year, our K2VITAL™ solutions undergo rigorous, impartial testing in a partnership with Alkemist Labs to confirm our vitamin k2 meets and exceedes the highest industry standards.

Learn More

https://balchem.com/wp-content/uploads/2024/10/Reliability_RGB_Blue.png

Increased Trust

63% of supplement users said they are willing to pay a higher price when it comes to supplements with branded ingredients.⁵

https://balchem.com/wp-content/uploads/2024/10/Vision_RGB_Blue.png

Visual Appeal

Over 90% of US consumers preferred the packaging with the all-trans seal.

Ready to Co-Brand? Let’s Talk

Join the growing list of manufacturers who are putting K2VITAL™ front and center.

Contact your Balchem representative or fill out the form below to get started with our Trademark License Agreement.