It’s not just there for looks – skin serves a real biological function. As the largest organ in the body, the skin shields our internal systems from external pathogens and provides key homeostatic functions that help the body regulate temperature and water balance.1 The goal is to keep skin healthier as we age to support longevity and promote healthy aging.
Aging skin can occur more rapidly than ever before, due to UV rays, poor nutrition, and environmental toxins. When skin tries to restore hydration and mend itself, aging skin increases the production of inflammatory molecules known as cytokines. As cytokine levels increase, they begin to accumulate in the blood, resulting in a body-wide state of inflammation that has direct connections to chronic conditions like Alzheimer’s disease and heart disease.2
When it comes to longevity, consumers prefer claims related to preventative care, active lifestyle, and skin health, according to a recent Attitudes & Usage Study conducted by Balchem Corporation.3 These claim areas also intersect with many of the top health concerns expressed by U.S. adults like reduced activity with age, heart health, and healthy appearance.4 In fact, the importance of healthy aging is recognized by younger and older adults alike, with 55% of 18–29 year-olds considering it extremely/very important compared to 74% for older consumers (56+ years).5 There’s also a propensity to take steps sooner, to age healthier. Almost half of older (18-25 years) Generation Z consumers report taking steps to age healthily from the age of 20 years old.6 So when innovating with the healthy aging space, skin health is, and will remain a key entry point for the health and nutrition industry.
Because skin is a dynamic organ, it requires nutrients to help maintain a healthy structure and function so that it is more resilient to the aging process. We have shown sulfur as a critical nutrient to support healthy aging. 7 With its regulation of glutathione and other mechanisms in the body, MSM (or methylsulfonylmethane) can help support healthy skin, hair, and nails and play a role in the inflammatory process*. MSM works at the molecular level to promote proper cell structure and function so that your skin stays stronger, longer.7
OptiMSM® is a proven bioavailable, organic compound that’s rich in sulfur, an important mineral with several functions including support of connective tissue and skin health*.
OptiMSM® is purified through a proprietary multi-stage distillation process, resulting in high purity and very low moisture content.8
OptiMSM® provides many benefits including the appearance of younger-looking skin, improved skin strength & elasticity, and helps to hydrate and tone skin*. A recent study using 1g of OptiMSM® a day, taken orally, found significant improvements in wrinkles, firmness, hydration, and elasticity within just 4 weeks.9 Research also suggests OptiMSM® modulates key regulators in several areas that affect skin health and appearance including inflammation, skin barrier/protection and moisture.7
For 30 years, OptiMSM® has set the MSM standard for purity, safety & consistency in nutritional and topical applications for healthy aging, joint support, muscle recovery, and hair, skin & nails products.*
*These statements have not been evaluated by the Federal Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
Balchem® Human Health and Nutrition is a global leader, providing solutions that delight and nourish – from indulgence and sensory experiences to targeted essential nutrition. Engage with us to discover how our resources can enable your differentiation in the market.
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