TrenDish by Balchem

Capturing Consumer Interest Through Flavor

TrenDish^TM is a curated story told with insights and information backed by consumer research.

Our fall flavors edition showcases trends in consumer behavior in relation to experiencing flavor in food. We’ve brought these trends to life through ice cream flavors. However, they translate into beverages, frozen desserts, and other flavored food and beverage items.

Learn more from our recent consumer research study, conducted by Balchem, that delves into consumers’ attitudes and behaviors related to ice cream buying and consumption habits. Accompanying the trends are a series of ice cream experiences and delicious variegates.

Engage with us to learn more and enjoy our TrenDish^TM flights!

Names Matter

Our research shows that name and descriptions of flavors have influence when buying ice cream. 44% of respondents surveyed said the name of the ice cream is a key factor in deciding what to buy. 43% said the description of the flavor is also important. Additionally, 23% said they buy certain flavors based on their current mood.

Source: Balchem’s TrenDish^TM Ice Cream Attitude & Usage Consumer Survey, September 2021, n=320 respondents

Always Look Out For Number One

Our research shows that we always look out for “Number One” when buying ice cream. When asked what factor is considered when buying ice cream, 55% said they will buy a flavor they would love themselves. When asked, 36% would buy something they think their family would love and only 15% said they would buy a flavor their kids would love.

Source: Balchem’s TrenDish^TM Ice Cream Attitude & Usage Consumer Survey, September 2021, n=320 respondents

Featured Flavor Trends

Global and Provenance
Wellness-Inspired
Whimsical and Nostalgic
The Unexpected
Over-The-Top
What’s Old Is New Again
Breakfast
Limited Editions

Strategies To Sustain Ice Cream Growth

Use the form below to contact us and learn more about our strategies to keep people excited about ice cream and support this growing category. Sustain growth through:

New Occasions
Unique Textures
Provide Variety
Benefitting Wellness
Premiumization

TrenDish by Balchem®

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Note

These statements have not been evaluated by FDA. This product is not intended to diagnose, treat, cure, or prevent any disease.