Food is an important part of life. Not just for nutrition, but for love. Love of tradition, showing love to each other, and loving what we eat. Balchem understands how to help food and beverage companies meet consumer demand for always finding something new and exciting at the grocery store – especially something that nourishes someone they love. To meet these needs, Balchem introduces GLIMMERTM and invites you to Spring Some Whimsy!
The World Needs More Whimsy!
Three out of five consumers globally are interested in new sensory experiences such as:
Consumers have emotional connections to food that influence behavior as well as bring awareness to the social role that food plays. Balchem can help you craft food and beverages that generate excitement for the consumer who wants to try new and exciting experiences. We can help add fun to better-for-you foods in order to increase their appeal. These inclusions come in blue, pink, and purple to add a colorful, shiny swirl to your bakery and snack creations. With sensory experiences, an essential part of the global consumers’ journey, 3 out of 5 are interested in trying new experiences1. Glimmer provides a feast for the eyes with its fusion of bright colors and flavors. Glimmer inclusions can assist in making food more appealing to children and could encourage them to eat more varieties of food when color and sparkles are added.
- Source: Innova Database Innova Consumer Survey 2020. Average of UK, US, Spain, France, Brazil, India, Germany, Mexico, China, and Indonesia
Request Glimmer Samples
Request glimmer samples and a branded item
These statements have not been evaluated by FDA. This product is not intended to diagnose, treat, cure, or prevent any disease.