Today’s Consumers Seek Solutions for Cognition

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Posted: February 14, 2023

Today’s Consumers Seek Solutions for Cognition

Our team of experts conducted research on how consumers are seeking better solutions to improve cognitive health.

Mental health solutions are of increasing importance to consumers. Our latest Cognition Infographic (PDF) features various claims and research statistics supporting how consumers are seeking holistic wellness solutions that address both mind and body, for mental well-being; including:

  • Sleep
  • Mood
  • Cognitive Performance
  • Mental Energy

Targeted Solutions that Support Cognition

Consumers have a variety of approaches when it comes to cognitive health including exercise and diet. More than half of consumers report drinking beverages or eating foods with added nutrients to get cognitive benefits.1

20% of new products were beverages and dairy products with cognition claims.

Maintaining good “brain nutrition” is essential across the lifespan.

Across the Lifespan, the General Population Prefer Cognition Claims

Although many cognition support claims are above average in preference across age groups, claims that are focused on mental well-being and relaxation pop among those aged 18-34, while improving mental clarity and memory claims resonate more among consumers 35+.3

Balchem Solutions

There is a significant need for new and improved product offerings. Ingredients with low awareness offer promise for breakthrough solutions. The Disrupted Consumer is looking for brain health support, solutions for stress, and ways to improve focus and alertness.

Innovation has been lacking, despite significant consumer demand.

Here at Balchem, we know that consumers are now looking for purposeful nutrition when making food and beverage decisions. We can work together to create solutions that accommodate these new trends through alternative formats, unique flavors, and interesting sensory encounters.

See our research results and read more about how today’s consumers are seeking solutions for cognition. Contact us today to learn more about our Cognition Solutions for health and wellness and how we can help your business stay relevant to the trends!

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Consumers Redefined Path to Wellness Webinar (YouTube)

Balchem’s very own Tom Druke and Renee Beall joined WholeFoods Magazine on October 19, 2022, and shared the latest consumer health and wellness trends!

Check out our recent Attitude & Usage study webinar (YouTube Video), the Consumers’ Redefined Path to Wellness.

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  1. Mintel Patent insights: Cognitive health breakthroughs, January 2022
  2. Mintel Global New Products Database (GNPD) (categories, markets), November 2016-October 2021
  3. Consumers’ Redefined Path to Wellness. Proprietary Attitude & Usage study. FRC Research, 2022

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Solutions Guide

Balchem can help you deliver food, beverages and dietary supplements solutions that meet consumer needs as they look for new ways to live healthier lives. Check out our Solutions Guide!

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Disrupted Consumer

We can help turn consumer trends and insights into winning products that promote health and well-being for the DISRUPTED CONSUMER. See our latest research.

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