
Prenatal.
The Importance of Dietary Supplements During Pregnancy
Delivering next-generation prenatal health and nutrition products with science-backed solutions that help brands support maternal wellness, meet consumer demand, and lead in a growing market.
Supporting a healthy pregnancy starts with providing your body with the essential nutrients it needs. Here, we offer expert guidance on the power of nutraceuticals —natural, science-backed supplements designed to promote both maternal health and fetal development.
From essential vitamins and minerals to specialized supplements supporting brain development and immune health, our prenatal nutraceuticals are crafted to meet the unique needs of each stage of pregnancy.
Explore the Dietary Supplements that Support Prenatal Health
Discover some of the science behind each ingredient, such as choline, folate, and iron, and their importance during pregnancy, along with our innovative products that support the nutritional needs of both mom and baby in the prenatal health space.

Choline: Essential for Fetal Growth and Development
Choline is a vital nutrient for fetal growth and the development of the central nervous system.
The Adequate Intake (AI) for choline increases to 450 mg during pregnancy. Unfortunately, most pregnant women in the United States do not consume the recommended amount of choline, which is essential for brain health.1
Dietary supplements containing choline can help meet these needs, but less than half of prenatal supplements on the market include choline, and those that do often provide only small amounts.
Choline for Prenatal Health
Folate / Folic Acid: Supporting Fetal Development
Folate is critical for proper embryonic and fetal development because of its role in cell division and DNA synthesis.
The Recommended Dietary Allowance (RDA) for folate increases during pregnancy to 600 mcg DFE (dietary folate equivalents). About one-third (35.8%) of pregnant women in the United States don’t consume enough dietary folate.1
Folate occurs in different forms including natural food folate, folic acid in fortified foods and dietary supplements, and other forms of folate in dietary supplements.
Folate for Prenatal Health
Iron: Critical for Maternal and Fetal Health
Iron is essential for transporting oxygen in the bloodstream and is one of the most critical micronutrients during pregnancy.
The Recommended Dietary Allowance (RDA) for iron increases to 27 mg during pregnancy, yet most women who are pregnant in the United States have dietary iron intakes well below the requirement.1
Iron supplements can help increase intakes to recommended levels and reduce the risk of iron deficiency anemia.
Iron for Prenatal Health