We partnered with the FRC to conduct a large-scale Attitude and Usage Study (A&U) that consisted of 600 consumers across the United States on an online panel. The study trial lasted from Nov. 11–17, 2021, consisted of participants between the ages of 18-65 to include current vitamin, mineral and supplement (VMS) users and non-users.
The purpose was to uncover the white spaces to help businesses understand the trends and spark innovation tactics to meet consumers’ needs. Discovering how consumers truly feel about certain products can feel like a fruitless task. Spending hours checking online reviews and forums, can be useful, but research is meaningless without one crucial component: The Big Picture.
This is where an Attitude and Usage Study (A&U) can help.
An A&U Study is a type of market research that focuses on understanding consumers’ attitudes, behaviors, and usage patterns related to a specific product or brand. It involves collecting data through surveys, interviews, or focus groups to explore consumer beliefs, opinions, emotional responses, usage patterns, and purchasing behavior. This research can help businesses gain valuable insights into consumer preferences, target markets, and marketing effectiveness. All the subsequent data collected from the study is then used to make informed decisions regarding product development, branding, and advertising strategies.
Together, we can create ways to serve new wellness needs and offer consumers the products they’ve been searching for. Click the link below to schedule a meeting and hear more about the A&U Study to include:
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