Trends are always in flux, but the recent global health crisis created changes in consumer behavior that are here to stay. There was a disruption across all categories of consumers and mindsets, around the world. People have emerged from this period of recalibration, reflection and resilience with a changed mindset on how they think about health. They have prioritized meaningful and purposeful living.
Having recognized their vulnerability like never before, the DISRUPTED CONSUMER has created a new path to health. They make deliberate wellness choices. While the focus on proactive health and immunity continues, they now recognize the impact of mental and emotional health. This includes happiness, social connection, environmental betterment and balance. To live life well, consumers are looking for everyday solutions to managing stress, mood, immunity, weight, sleep and cognition for themselves and the people they love. 75% of adults say this new outlook will influence their behavior for the long term, so brands need to address these new priorities…as they shape consumer choices in the future.
Here at Balchem, we make ingredients to nourish all of life’s stages and ages. We know that consumers are looking for purposeful nutrition when making food and beverage decisions. They’re interested in preventative care and maintenance, through health-benefit-driven dietary supplements. And, they’re interested in experiencing their nutrition, through alternative formats, unique flavors and interesting sensory encounters.
Engage with us today and find out where the DISRUPTED CONSUMER is headed. Together, we can create ways to serve new wellness needs. Balchem provides a range of functional, macro and micronutrient food and supplement ingredients that address the disrupted consumer’s journey to find solutions for living life…well.