Balchem is returning to Food Ingredients Europe to broaden the conversation around “better-for-you” innovation, exploring how smarter formulation can deliver both nutritional and functional benefits, along with greater manufacturing efficiency.
At booth #30D68, we will spotlight its advanced microencapsulated ingredients for meat and bakery, as well as making its debut in the functional food and beverage space with science-backed ingredients for cognitive, bone, and heart health. Visitors will have the opportunity to experience these solutions in finished food and beverage applications through a range of market-ready product concepts available on the stand.
Better for Consumers, Better for Production
— Andrew Hart, Director of Strategic Marketing & Business Development, Flavor & Encapsulates, at Balchem Human Nutrition & Health.“The better-for-you snacking category has moved from a niche health trend into the mainstream, with the global market growing at roughly 7-8% annually.1 Front-of-pack messaging is key here, with consumers looking for fewer unnecessary ingredients and added functional benefits. But delivering those benefits can create new challenges, with increasingly complex formulations affecting taste, texture, stability, and processing.”
“For us, the ‘better-for-you’ ethos doesn’t stop with consumers. We make it our mission to make things better for our customers too. By simplifying production processes and improving capacity, we’re helping our partners accelerate innovation and turn evolving consumer needs into practical, scalable solutions.”
On the Show Floor
Meat Solutions
On the show floor, we will demonstrate this approach through MeatShure®, an advanced microencapsulation technology that eliminates the fermentation step and the need for added sugar in meat stick production.
This enables higher-capacity production and zero added-sugar claims, supporting protein-rich meat sticks for a wide range of consumers, from weight-conscious users seeking nutrient-dense options, to families looking for a tasty and convenient protein boost everyone can enjoy.
Bakery Applications
For bakery applications, the company will showcase BakeShure®, a portfolio of acidulants and preservatives that help extend shelf life in yeast-leavened products and deliver unique textures, flavor, and freshness.
The range includes solutions for superior leavening in freshly baked, freezer-to-oven and refrigerator-to-oven applications, as well as options that help bakers reduce sodium levels without compromising texture or volume.
Bringing Science-backed Nutrition into the Everyday
This will be the first time we exhibit our minerals and nutrients portfolio at Food Ingredients Europe.
The company will spotlight K2VITAL™, its patented, fully bioactive vitamin K2 for bone and cardiovascular health, as well as VitaCholine®, the gold standard in choline salts. At our booth, visitors can uncover a next-generation organic dark chocolate product, boosted with K2VITAL™, as well as several VitaCholine®-enriched ready-to-drink beverages designed to benefit both cognitive and liver health.
Together, these applications demonstrate how targeted nutrition can be translated into tasty, convenient, everyday food and beverage products.
— Dominik Mattern, VP Science, Business Development and Marketing, Balchem Human Nutrition and Health“Food Ingredients Europe is an opportunity to demonstrate the potential of our wider mineral and nutrient portfolios, and the solutions they unlock. We combine extensive formulation and application expertise with advanced microencapsulated ingredients, science-backed nutrients, and technical implementation know-how to help customers and prospects bring differentiated, consumer-centric products to market. Our role is to support them from the application stage through to commercialization, making us a complete development partner.”