Balchem Champions Premier Ingredients for Premier Athletes at Vitafoods Europe 2025
Meet us at booth 3G30 at Vitafoods Europe in Barcelona, May 20-22, 2025.
Balchem is returning to Vitafoods Europe 2025 to spotlight how the synergies between its powerhouse of branded nutrients are set to fuel the next generation of sports and active nutrition!
Stop by booth 3G30 to see our portfolio of quality, science-backed ingredients in action through a variety of co-branded concepts available for sampling – including fortified energy drinks and liquid shots designed to fuel the body and the mind for consumers on-the-go!
Balchem Champions Premier Ingredients for Premier Athletes
As the official sponsor for “Premier Ingredients for Athletes”, our booth, 3G30, will immerse visitors in the dynamic world of sports and active nutrition. Attendees can uncover the company’s flagship branded ingredients including:
- K2VITAL™ for healthy bones and hearts
- VitaCholine® for supercharged bodies and minds
- OptiMSM®, the industry-leading brand of MSM for joint health and beauty from within
- Albion® Minerals with Magnesium Bisglycinate, Ferrochel®, and Creatine MagnaPower® for peak performance.
- VitaCholine® Pro-Flo, the first microencapsulated choline offering seamless incorporation into multivitamins for cognitive health.
Attendees can also explore how the company’s latest influencer partnerships with the New York Jets and FC Bayern Women are redefining the connection between the B2B and B2C markets, offering manufacturers a competitive edge in the nutrition landscape.
Through these initiatives, Balchem aims to forge deeper connections with consumers by raising awareness of the benefits its branded ingredients can offer and ultimately helping manufacturers grow their business through co-branding opportunities.
— Dominik Mattern, VP Science, Business Development and Marketing, Balchem Human Nutrition and Health“Consumers of all ages are increasingly integrating nutrition into an overall healthy lifestyle, driving an explosion of product offerings in the active nutrition space. The shelves are now packed with endless options.
To stand out in this crowded market, establishing clear expertise is essential. At Balchem, our focus is on Premier Ingredients for Premier Athletes, aiming to empower manufacturers to lead in the active nutrition space with science-backed, high-quality solutions that help today’s health-conscious consumers achieve their full potential.”
Albion® Minerals, The Originals
Balchem’s chelated magnesium bisglycinate by Albion® Minerals is also set to take center stage at the show. In light of the recent 31.6% rise in sales of magnesium-containing supplements and 106.8% boost for magnesium-enriched beverages in 2024,1 this is a particularly exciting area of innovation in today’s nutraceuticals arena.
Renowned for its exceptional effectiveness and tolerability, Albion® Minerals’ magnesium bisglycinate addresses key consumer health concerns. These include muscle relaxation,1 sleep 2 and heart health3,4 – and can be used in a wide range of on-trend, convenient applications such as fortified drinks, powders and gummies.
Balchem’s experts will also be on hand to discuss TRAACS (The Real Amino Acid Chelate System), a hallmark of quality in the chelated minerals market for human nutrition, ensuring fully reacted, truly chelated minerals, with all the associated benefits.
For tickets and more information about Vitafoods Europe, please click the link below.
References:
- Intakes I of M (US) SC on the SE of DR. Magnesium. In: Dietary Reference Intakes for Calcium, Phosphorus, Magnesium, Vitamin D, and Fluoride. National Academies Press (US), National Academies Press (US), (1997).
- Feeney, K.A., et al., Daily magnesium fluxes regulate cellular timekeeping and energy balance – PubMed, Nature, 532 (7599), 375-9, (2016).
- Intakes I of M (US) SC on the SE of DR. Magnesium. In: Dietary Reference Intakes for Calcium, Phosphorus, Magnesium, Vitamin D, and Fluoride. National Academies Press (US), National Academies Press (US), (1997).
- Iqbal, S., Klammer, N., & Ekmekcioglu, C. (2019). The effect of electrolytes on blood pressure: a brief summary of meta-analyses. Nutrients, 11(6), 1362.
- Hasific, S., et al. (2023). Effects of vitamin K2 and D supplementation on coronary artery disease in men: a RCT. JACC: Advances, 2(9), 100643.