Montvale, New Jersey (February 3, 2025) – Balchem, a leading global manufacturer of specialty ingredients for human nutrition and health, has signed a multi-year partnership between K2VITAL™, its patented, vitamin K2 brand, and FC Bayern Women’s soccer team. This makes K2VITAL™ an official partner – and the only bioscience partner – for FC Bayern Women, marking a key milestone in Balchem’s longer-term strategy to bridge the gap between B2B and B2C markets. Together, both parties aim to raise awareness of the benefits of vitamin K2 for health and performance with collaborative campaigns, including dynamic in-game branding and educational content shared both on and off the field.
“I am proud to announce our partnership with FC Bayern Women, one of the most iconic and successful women’s soccer teams in the world. This collaboration perfectly aligns with our K2VITAL™ brand promise ‘To Build Inner Strength’ and our vision to make the world a healthier place. Women’s soccer is the fastest-growing sport globally, with an increasing passionate and engaged fan base that offers a unique opportunity to connect,” comments Dominik Mattern, VP Science, Business Development and Marketing, Balchem Human Nutrition and Health. “By leveraging FC Bayern Women’s strong social media reach and multichannel presence, this partnership will elevate our brand visibility, educate consumers and inspire healthier lifestyles, while also delivering exceptional value to our B2C co-branding partners. Together, we are championing well-being, diversity and empowerment on a global scale.”
Build Your Inner Strength
Women’s sports are finally having their moment, with increasing interest from fans and broadcasters. For the FC Bayern Women this is a particularly exciting time, with the team now featuring significantly more often on national free-to-air broadcasts. This has resulted in strong growth for the cumulative live tv audience of their Bundesliga matches, reaching an impressive 9.18 million viewers last season, up from 2.96 million in 2021/22. By partnering with the team, Balchem aims to raise awareness of K2VITAL™ – a patented, typically 99.7% all-trans vitamin K2 MK-7 – and to spotlight the role vitamin K2 can play in supporting strong bones1 and healthy hearts2.
Michael Diederich, Executive vice chairman FC Bayern adds, “FC Bayern stands for quality, and so does our partnership with Balchem. As a pioneer in the health sector, Balchem aligns perfectly with our club’s dedication to always lead the way by supporting innovation and excellence. Together, we wish to further raise people’s awareness of the importance of a healthier lifestyle.”
Bianca Rech, Director of Women’s Football at FC Bayern states, “We are thrilled to collaborate with Balchem in elevating vitamin K2’s visibility. Our players serve as excellent ambassadors for K2VITAL™, particularly given its significant impact on women’s health. Plus, Balchem’s motto ‘Build Your Inner Strength’ resonates deeply with our team – it’s a reminder that only those with inner strength can reach their greatest aspirations.”
For more information about Balchem and its brand K2VITAL™, visit:
