New York Jets Announce Multi-Year Partnership with VitaCholine®

Posted: May 2, 2024

Balchem has just kicked off a dynamic multi-year partnership with the New York Jets, introducing VitaCholine as the presenting partner of the Jets, paving the way for unprecedented visibility of how choline supercharges both body and mind.

As the profile of choline rises among consumers, we are confident this partnership will significantly boost awareness and enthusiasm for VitaCholine and the transformational benefits of the essential nutrient choline globally. But this is just the beginning! We’re rolling out a new brand positioning,, and an omnichannel consumer campaign throughout the year, so keep your eyes out for more news to come!