Pet Food Innovation.

Pet Food Innovation

PetShure is a line of specialty nutrients, functional ingredients and unique sensory inclusions created by Balchem to meet the technical and innovation challenges of the pet food industry.

Balchem is the world’s largest producer of chorine, supplying the highest quality forms of the nutrient for the animal feed, huma food and pharmaceutical industries.

We have deep roots in the food ingredient business, having spent over 50 years developing innovative approaches to solve the food industry’s processing challenges.

We provide the expertise and capabilities to create products that redefine entire categories.

Person holding a fluffy white puppy, smiling outdoors.

With PetShure, We’re Opening New Possibilities

What if you could…

Create new products that deliver the pet parent experience and fulfill the animal’s needs.
Overcome difficult processing challenges without impacting formulations.
Exceed consumer expectations for quality and sustainability.
Deliver innovation that distinguishes you in your customer’s eyes.

Quality you can trust.

You can count on the PetShure products to continue the tradition of excellence with the following certifications and quality assurances:

AAFCO-Compliant^* | SQF^* | FAMI-QS^* | Safe Feed. Safe Food^*

^{*May vary by product and manufacturing site.}

People looking at pet food samples on a table.

People in blue gear handle slices on trays.

Two people in lab coats work on pet food innovation.

Audience listening to pet food innovation presentation.

People in hairnets watching a pet food demo in kitchen.

PetShure Imaginarium

Our pet team collaborates with industry experts and students at Auburn University, sharing the latest innovations and trends in pet nutrition at our PetShure Imaginarium event.

PetShure Imaginarium

“The PetShure Imaginarium was phenomenal because it allowed classroom discussions along with hands on learning. Additionally, the ability to network is an amazing opportunity to make connections for possible future endeavors.” – T. Reyes

PetShure Imaginarium

“This event was very helpful in generating ideas, and industry contacts, that can help link meat and poultry processors to the pet product marketplace.” – D. Carter

PetShure Imaginarium

“As before, the IMAGINARIUM is truly one-of-a-kind learning experience. The plethora of comprehensive information shared and presented including the “academic and industry horsepower” present made it extremely worthwhile. Also, the hospitality continues to be second to none!” – T. Hoilman