Rocking S Dairy runs at 100 lbs of milk per cow today, and Siebren Jacobi isn’t chasing production directly. He’s building a herd engineered for longevity — using genomics to cull low-merit cows, improving heifer conception rates from the mid-40s into the 60s, and treating every replacement heifer as a real business investment.
An early adopter of genomics since 2013, his strategy comes down to one principle: get milk production without breeding directly for it. The results are showing up in the numbers.
Join us to hear Siebren share the real-world strategy behind building a dairy that can sustain 120 lbs per cow — and what his results on heifer reproduction and herd genetics look like in practice.
Agenda
- Herd Genetics: Building for Longevity Without Breeding Directly for Production
- Genomics Adoption — Lessons From 12 Years on the Leading Edge
- Heifer Reproduction: Moving Conception Rate from the Mid-40s to the 60s
- Replacement Raising as a Profit Center — Why Every Calf Counts
- Plus, stay on after the live event (or as we call it the Back-30) for an in-depth conversation with the key advisors and industry players behind Siebren’s operation. This special section is ONLY available for live participants.
