Supercharge
your Body and Mind
with VitaCholine®
Life moves at a
breathless pace.
VitaCholine® supercharges our health to keep us at our best. So, when life accelerates, take it in stride with VitaCholine®.
Proud partner of the New York Jets.
VitaCholine® has kicked off a dynamic multi-year partnership with the New York Jets, one of the National Football League’s prominent teams based in the bustling New York metropolitan area. This collaboration introduces VitaCholine® as the presenting partner of the Jets, paving the way for unprecedented visibility of how choline supercharges both body and mind.
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About Choline
Choline supercharges our health to help us be everything we want to be.
It’s an essential nutrient for our brain, body, and nervous system, promoting memory, mood, muscle control, and many more cellular functions.1,2
Supercharge your day with VitaCholine®.
Supercharge
Your Mind
Stay sharp. Stay focused. Stay on top of your game, wherever you are.
Supercharge
Your Body
React, refuel and be ready for anything. Fine tune your body and mind for next-level performance.
Supercharge
Your Life
Remain vital and vibrant, with optimized cell function to last a lifetime.
VitaCholine®: The Gold Standard in Choline
Nearly 90% of us do not get enough
choline.3
Our bodies can produce choline in limited amounts – but not enough to meet our daily needs. For optimal health, it’s important to supplement our choline intake.1,2,3
Choline is truly vital for our health.
550 mg
100% Daily Value
Your brain and nervous system need a regular supply of choline to regulate memory, mood, muscle control, and a myriad of other key cellular processes. Our bodies produce naturally small amounts of choline, but nowhere near the recommended levels we need for peak performance. To harness our potential and be our best, we need to meet our choline intake requirements.1,2
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Why VitaCholine®
So we made VitaCholine®.
Scientifically optimized to supercharge body and mind.
01
Safety
Wherever possible, Balchem uses natural sources in our production. This helps ensure that our choline products exhibit isomeric equivalence to sources found in nature. For example, we only use natural L(+) tartaric acid in our choline bitartrate to optimize safety and quality.
02
Quality
As the leading choline supplier into infant formula, we undergo some of the most rigorous industry auditing practices in our industry. Balchem products are made in Italy and the United States, allowing us to provide supply chain security and flexibility in product offerings.
03
Research
Balchem partners with leading institutions to advance choline research and was the choline source in numerous clinical trials with demonstrated benefits to both cognitive and metabolic health.
04
Award Winner
Recipient, 2022 NutraIngredients Ingredient of the Year, Cognition “VitaCholine is a well-known, established and successful product. Our judges commended Balchem’s focus on prenatal and early brain development as a fresh approach to cognitive and brain health.”5
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The Science Behind VitaCholine®
Supercharged choline.
Choline is a naturally occurring, organic, water-soluble nutrient.
Its main role is to control the production of acetylcholine, a neurotransmitter that supports brain and nervous system processes, like learning, memory, and muscle control.1,2,6
Acetylcholine is key to regulating our mood, too – in fact it’s one of the main functions of neurotransmitters.1,2
Choline is also used by our liver, to build essential molecules needed for our cell membranes1,2, and plays a role in cholesterol metabolism.7
Getting enough choline is vital to harness our full potential and nurture our overall wellness.1,2
Advantages
of VitaCholine®.
Lifelong Guardian
Choline transforms ordinary into optimized. It helps maintain a healthy life by aiding cognitive processes, gene expression, and organ formation.1,2
Catalyst for Passion
Choline transforms potential into performance. The champion of the body-mind connection, it helps the brain power the right muscles, enhancing our endurance and getting us ready for challenge.1,2
Metabolic Master
Choline transforms fat into fuel. It supports homocysteine metabolism and creates energy for our life by removing fat from our liver.1,2
Mom’s Best Friend
Choline transforms mom’s devotion into development. As it passes from mom to baby, it starts the foundation for strong brain development to get baby ready for toddlerhood and beyond.1,2,10,11
Cellular Powerhouse
Choline transforms substance into structure. It’s an essential component of cell membranes in the brain and the body1,2, providing key building blocks to help keep our cells healthy and strong.
Cognition Hero
Choline transforms turmoil into tranquility. It is used to make important neurotransmitters that deliver messages throughout the nervous system. It aids DHA delivery and uptake.8,9 From conception onward, it helps the brain give 110%.
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Where to Find VitaCholine®
Try Our Featured Partner Products.
Your body can make Choline in small amounts; however, it is not enough for what your body needs, so it must be obtained through diet and supplementation.1,2 Whether you are a busy professional striving for peak productivity or a college athlete aiming for excellence, our partner brands are making sure you get the right amount of the choline through all stages in life.
Look for products with the VitaCholine® logo.
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News
Explore our Latest News.
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Get in Touch
Supercharge your body and mind.
With a new brand positioning, a refreshed website, and a world-class consumer campaign, Balchem anticipates a significant boost in awareness and enthusiasm for VitaCholine® globally. Let’s make something great together!
»Thank you for placing your trust in us.
“Here at Balchem, our vision is to make the world a healthier place. VitaCholine® represents our commitment to deliver exceptional nutrition and value to customers and consumers alike, helping them live fulfilling and productive lives.”
— Ted Harris, Chairman, President, CEO
References
- Choline: Fact Sheet for Health Professionals. Available at: https://ods.od.nih.gov/factsheets/Choline-HealthProfessional/
- Institute of Medicine (US) Standing Committee on the Scientific Evaluation of Dietary Reference Intakes and its Panel on Folate, Other B Vitamins, and Choline. Washington (DC): National Academies Press (US); 1998.
- USDA, Agricultural Research Service, 2023. Usual Nutrient Intake from Food and Beverages, by Gender and Age, What We Eat in America, NHANES 2017-March 2020 Prepandemic. Available at: http://www.ars.usda.gov/nea/bhnrc/fsrg
- USDA, Agricultural Research Service, 2021. Usual Nutrient Intake from Food and Beverages, by Pregnancy/Lactation Status, What We Eat in America, NHANES 2015-2018. Available at: http://www.ars.usda.gov/nea/bhnrc/fsrg
- NutraIngredients-USA Awards. (2022). 2022 Winners and Finalists. Retrieved from: https://nutraingredientsusa-awards.com/live/en/page/2022-winners-and-finalists
- Obeid R, et al. Adv Nutr 2022; 13(6): 2445-2457.
- Obeid R, et al. Nutrients 2024; 16(2): 260.
- West AA, et al., Am J Clin Nutr 2013; 97(4): 718-727.
- Klatt KC, et al., Am J Clin Nutr 2022; 116(3): 820-832.
- Caudill MA, et al., FASEB J 2018; 32(4): 2172-2180.
- Bahnfleth CL, et al., FASEB J 2022; 36(1): e22054.
VitaCholine is a proud partner of the New York Jets.