TrenDish by Balchem
Capturing Consumer Interest Through Insights & Trends
TrenDishTM is a curated story told with insights and information backed by consumer research.
TrenDish™ is our proprietary process for delivering innovation. By collaborating with our Strategic Marketing and Science teams, we can help you turn consumer trends and insights into products that delight consumers and promote overall health and well-being.
Insights & Information
Our cross-functional marketing team has expertise in business-to-business and consumer marketing strategies, consumer research, insights and marketing communications. With a diverse mix of experience from different industries and markets, the team assesses the market for opportunities and finds the space where trends, insights and solutions converge.
Inspire & Ideate for Innovation
Our teams create innovation by enabling unique solutions with high-quality ingredients. Acknowledging the ever-changing market and consumer interests, we look for ways to renovate and innovate to help you leverage trends. With continuous internal multifunctional collaboration, we develop product concepts,
formats and formulas that target specific consumer wellness states, psychographics, age demographics and lifestyle mindsets. Our uniquely crafted solutions will enable you to achieve on-trend wellness and sensory targets.
Impact
We offer on-site and virtual TrenDishTM market trend and innovation sessions that use consolidated market data from leading sources, boosted with Balchem primary research. Regular engagement with our marketing professionals to discuss insights and information will help shape your product development, renovation and innovation plans. Our marketing team thrives on sharing information and challenging current ways of thinking to explore new and different possibilities to provide function, nutrition, taste and sensory experiences for consumers.
Featured Concepts
Click the links below to order a sample!
Looking for some flavor inspiration? Check out our latest TrenDish™ concepts featuring flavors that align with consumer trends and desires.
Drive Collaboration + Innovation
Check out our Solutions Guide to see what we have to offer!
Leverage Balchem’s TrenDish™ to turn consumer trends and insights into products that delight consumers and promote health and well-being. Balchem can help you deliver food, beverages and dietary supplements solutions that meet consumer needs as they look for new ways to live healthier lives.
Food & Beverages that delight the senses!
We marry consumer trends with the art and science of flavor, color, aroma, visual appeal, texture, nutrition and nourishment. Balchem capabilities, experience, and product solutions get you to market faster with nourishing food and beverages people love.
… function well
We help ingredients and processes work better – in your manufacturing process, on a label, in your supply chain, on the store shelves, and for the consumer.
… are new & exciting
For the demanding consumer looking for “what’s new”, we collaborate to help you renovate, innovate, and get to market faster.
“Think Differently” with Us!
We encourage and embrace the “think differently” concept!
We never want to stay “status-quo” nor should you! By collaborating with our Strategic Marketing and Science teams, we can help you turn consumer trends and insights into products that delight consumers and promote health and well-being.
TrenDish™ by Balchem leverages trends, insights, and research studies to continue expanding capabilities that inspire collaboration.
With continuous internal multi-functional collaboration, we develop product concepts, formats and formulas that target specific consumer wellness states, psychographics, age demographics, and lifestyle mindsets.
We offer on-site and virtual TrenDish™ market trend & innovation sessions that combine consolidated market data from leading sources, boosted with Balchem primary research.
Interested in learning more?
Fill out this form to contact us and learn more about TrenDish by Balchem®
These statements have not been evaluated by FDA. This product is not intended to diagnose, treat, cure, or prevent any disease.
Ice Cream for Breakfast
Consumers eat both breakfast AND ice cream REGULARLY!
Balchem conducted consumer research on ice cream buying and eating habits and uncovered an opportunity for new positioning! Click the link below to learn more, and request your free sample of our current creamy, dreamy concepts!
10 Beverage Innovations
In this climate of supply chain disruption, labor shortages, and historic inflation – take an easy approach to beverage flavor innovation. We provide customized ingredient systems that help you bring innovative products to market faster. Let’s innovate together.
Check out our new infographic featuring 10 Ways to Beverage Innovation.
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Featured News
Solutions Guide
Balchem can help you deliver food, beverages and dietary supplements solutions that meet consumer needs as they look for new ways to live healthier lives. Check out our Solutions Guide!
Balchem Beat Newsletter
Check out the latest issue featuring Balchem HNH news, highlights, and updates! Sign up to receive a copy of our monthly newsletter directly to your email!
Disrupted Consumer
We can help turn consumer trends and insights into winning products that promote health and well-being for the DISRUPTED CONSUMER. See our latest research.