Happy Galentine’s Day

Posted: February 13, 2022

Galentine’s Day is a day to celebrate all types of friendships– the ones who have been around through thick and thin.  What better way to say, “I love you,” than with ice cream?  Balchem provides the perfect additions to ice cream with our INjoy™ Flavor Bases and INhance™ Variegates.

I love you berry much!

In U.S. ice cream and frozen yogurt launches, strawberry flavors have a nearly 15% CAGR, almost double that of global strawberry launches.1 Specifically, premium strawberry ice cream is trending with a 20% increase in social media mentions from 2020 to 2021.2

Set your mood

Happiness, joy, excitement, relaxation can all be found in great friendships and tasty ice cream!  Balchem conducted an Ice Cream Attitude & Usage Consumer Survey where over 60% of the panelists believe that ice cream can boost their mood.3 Many consumers also believe that the sweet smell of desserts aid emotional well-being and relaxation.4 This can be delivered through the addition of botanicals.  We are seeing an almost 40% increase of botanical mentions on social media in relation to strawberry ice cream.2

Connect with us and request a sample of our Strawberry Lemongrass Variegate.  And remember, just like friendships, our products are customizable and unique.  Contact us today!

1 Innova Database
2 Tastewise Database, data range Nov 2020-Nov 2021
3 Balchem’s TrenDish™ Ice Cream Attitude & Usage Consumer Survey, Sept 2021, n=320
4 Mintel article: “Transportive ice cream presents a premium opportunity” Nov 2021

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