More than half of American consumers are seeking high vitamin/mineral content in their nutritional beverages and nearly a quarter are looking for plant-based protein to power their day1.
Join Balchem for the Beverage Blitz to learn more about NEW trends and insights in the beverage category. Check out consumer validated concepts like Plant Power vegan sports nutrition powder mix, MamaRama maternal Ready-To-Drink; shake, Level Up carbonated beverage for optimal gaming, BoostU fortified stick packs tailored to your nutritional needs and Shot of Inspiration, a tasty mini drink for longevity.
With important nutrients like VitaCholine®, Ferrochel® (ferrous bisglycinate chelate), CCM® (calcium citrate malate) and Creatine MagnaPower® (magnesium creatine chelate) plus functional ingredients like lipid powders, flavor systems and protein solutions, Balchem’s broad portfolio has all of your beverage needs covered.
Click HERE to request a live presentation of Balchem’s Beverage Blitz today.
Source: 1Lightspeed/Mintel, 1095 internet consumers ages 18+ who consumed nutrition drinks
Beverages are Evolving!
The world is changing at a fast pace, but one element of life remains constant – consumers need to eat and drink! The beverage category has seen its share of innovation throughout the years and continues to grow at a 5.8% CAGR1. From flavors and formats to functional benefits and beyond, the beverage category brings nutritional ingredients to a new level.
Make a splash with your latest product development efforts and join Balchem on a journey into functionality, fortification, and fun as we embark on the Beverage Blitz. Check out our featured consumer-validated concepts that address marketplace whitespaces like Plant Power, a plant-based sports nutrition beverage featuring Creatine MagnaPower® (creatine magnesium chelate) or Mamarama, a protein-based nutritional replenishment shake designed for pregnant women and new moms with VitaCholine® to help support baby’s brain development. Learn about Level Up, our carbonated beverage targeting gamers, with VitaCholine®, B12 and encapsulated caffeine. BoostU, the personalized stick pack system for health-conscious consumers, is the flexible way to enjoy a nutritious boost everyday with multiple powdered stick packs like Sleep, Digestion, and Cognition. And the Shot of Inspiration is an antioxidant-rich nutritional shot for longevity, packed with Calcium Citrate Malate for bones, Ferrochel® iron and magnesium for brain and zinc plus collagen for beauty.
For more information on Balchem’s beverage ingredient portfolio, exciting new market data from the Beverage Blitz, or to see how our concepts performed, please contact us today!
Source: 1Mintel GNPD, Beverage Category, June 2021
These statements have not been evaluated by FDA. This product is not intended to diagnose, treat, cure, or prevent any disease.